For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. Hughes created social tools that saved the campaign millions of dollars and months of grassroots community building, some of which are described in the book Barack, Inc.
3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold
For Clinton, digital marketing is a science. For Trump, it’s more of an art.
July 14, 2016