Many companies talk about “going global,” but becoming a strong global brand isn’t just about expanding to international markets. It’s also about succeeding in those markets and avoiding cross-cultural mishaps.
5 Ways to Foster a Global Mindset in Your Company
Many companies talk about “going global,” but becoming a strong global brand isn’t just about expanding to international markets; it’s also about succeeding in those markets, and avoiding risky cross-cultural mishaps. While business leaders tend to focus on capturing as much foreign market share as possible – by adding new languages, launching more offices, supporting new currencies, and so on – this is only one of the necessary ingredients for global business success. Companies also have to be operationally ready to reach their full international potential. This means leaders must simultaneously work on embedding a sense of global thinking into their corporate cultures and the ways they operate on a daily basis. This is no simple feat, but there are several ways you can start transforming your organization to fuel global growth. Start by making globalization a mantra, accumulating more international expertise, putting one group or committee in charge of holding teams accountable, and rethink legacy systems and processes.