How can you persuade a client or senior executive to spend money when budgets are tight?
6 Pitching Techniques to Use When Budgets Are Tight
How to persuade a client or senior executive to spend their limited resources.
May 26, 2023
Summary.
Persuasion is not a speech, it’s a process — a process of learning about your audience, earning their trust, and building a case that takes into account their interests. In this article, the author outlines six steps you can take to try to persuade a client or senior executive to spend money when budgets are tight: 1) Start with stakeholder analysis. 2) Get crystal clear about the benefits of your offering. 3) Connect with a sense of timeliness or urgency. 4) Look for social proof. 5) Anticipate their objections. 6) Provide a clear next step.
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How to convince the unconvincable.
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New!
HBR Learning
Persuading Others Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Persuading Others. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to convince the unconvincable.