Many companies start their search for global growth in an alphabet soup of emerging-market groupings such as the BRIC, CIVETS, MINT, Next 11, and so on. Is that smart?
A Framework for Strategists Assessing Emerging Markets
Acronyms like BRIC can be misleading.
July 02, 2015
Steven Moore for HBR
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HBR Learning
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.