Due to continuous disruptions driven by economic uncertainties, stressed supply chains, and a shift to new digitally driven business models, significant change is coming to business-to-business (B2B) sales and customer service. Research by Harvard Business Review Analytic Services in spring 2022 reveals that organizations are striving to meet the accelerated demands and expectations of customers and employees grappling with new challenges and forever changed by the rapid shift to digital-first experiences in the prior two years.
