Due to continuous disruptions driven by economic uncertainties, stressed supply chains, and a shift to new digitally driven business models, significant change is coming to business-to-business (B2B) sales and customer service. Research by Harvard Business Review Analytic Services in spring 2022 reveals that organizations are striving to meet the accelerated demands and expectations of customers and employees grappling with new challenges and forever changed by the rapid shift to digital-first experiences in the prior two years.
SPONSORED CONTENT FROM SAP
A Fresh Approach to B2B Sales and Service
August 16, 2023
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.