There has been plenty of debate over whether the U.S. economy is in a recession. Regardless of the technical definitions and economic perspectives, many organizations see challenging headwinds on the horizon. Even if companies aren’t feeling the economic pinch yet, they will be more skittish when it comes to spending when news cycles predict doom and gloom.
Adapting Your Sales Approach in a Downturn
The right process can help you boost revenue, expand margins, and successfully launch new products — even in challenging economic times.
October 31, 2022
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Summary.
We’re all familiar with the aphorism that “A rising tide lifts all boats.” But just because the economy ticks down, doesn’t mean your business has to do the same. Plenty of organizations increase revenue, expand margins, and launch new products successfully in challenging economic times. In this piece, the author offers three strategies to help your sales organization succeed during a downturn: 1) Involve executives earlier in the sales process. 2) Break out of price-driven sales cycles. 3) Refocus sales managers on planning, not selling.