Change Management Is Becoming Increasingly Data-Driven. Companies Aren’t Ready

Data science is becoming a reality for change management, and although it may not have arrived yet, it is time for organizations to get ready. The companies best positioned to change in the next decade will be the ones that set themselves up well now, by collecting the right kind of data and investing in their analytics capacity. The authors see five no-regrets steps that organizations can take: Start using digital engagement tools; apply social media analytics to identify stakeholder sentiment; capture reference data about current change projects; use data to select people for change roles; and build a dashboard tracking your change goals.