In times of economic uncertainty, many leaders turn to an old standby: cost cutting. When so much in the world feels beyond our control, costs are, to a large extent, controllable. But cutting costs with the singular goal of realizing short-term savings is myopic. Whether they’re faced with an urgent need or not, leaders should view each expense line as a precious investment in the business—and recognize how the decision to increase, decrease, or maintain it will shape the company’s future.
Cost Cutting That Makes You Stronger
How the most resilient companies position themselves to grow
From the Magazine (July–August 2023)
· Long read
Summary.
When so much in the world feels beyond our control, costs are to a large extent controllable. But cutting them to drive short-term savings is a mistake. When companies take a one-off approach to cost cutting, they often sacrifice some of their most important investments. If cost-cutting programs are implemented in haste, little (if any) debate over the strategic intent of investments takes place. To the contrary, leaders typically dole out across-the-board targets, leaving organizations weaker, imbalanced, disjointed, and in some cases desperate and without direction. In this article the authors identify five keys to ensuring that companies build an efficient, effective culture around costs that works in both good times and bad.
A version of this article appeared in the July–August 2023 issue of Harvard Business Review.
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