It does not take a genius to work out that ads for strollers are likely to be wasted on parents with older children or that you shouldn’t put a Starbucks ad in front of someone who doesn’t drink coffee. But how can you tell who is really looking at your ad? This week Google publicized various innovations it is bringing to display advertising that are designed to generate a better match between what is displayed and what a web surfer might actually want to buy.
Crowdsourcing Effective Advertising
It does not take a genius to work out that ads for strollers are likely to be wasted on parents with older children or that you shouldn’t put a Starbucks ad in front of someone who doesn’t drink coffee. But how can you tell who is really looking at your ad? This week Google publicized […]
October 08, 2010
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.