In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter.
As we come out of the pandemic, chasing any opportunity will obviously be a temptation for many cash-hungry businesses. But be careful. That way lies ruin. You don’t want to go out of business just as work picks up. Now’s the time to clarify your mission statement for the resurgence that lies ahead.