Juneteenth ice cream and salad. The Pride Whopper. As cringeworthy as these corporate cultural recognitions are, they are not the first time — by far — that companies have misstepped in trying to show up for diverse communities. The ad campaign featuring Kendall Jenner handing a Pepsi to a police officer during a protest, Burberry’s Lunar New Year tribute, or the countless shameful moments we’ve seen public figures wear sombreros and sip margaritas for Cinco De Mayo are a few other examples.
Don’t Let Your Calendar Dictate Your DEI Initiatives
It’s good to honor Juneteenth or Pride month, but how are you showing up the rest of the year?
June 20, 2022
Summary.
It’s a common instinct for companies to look to the calendar for cues for when to show up for diversity, equity and inclusion. Unfortunately, that instinct leaves a lot to be desired. Celebrations or cultural holidays can be an important opportunity for programming or for furthering a critical conversation, but unfortunately we cannot rely on a handful of dates to make true social change. A better way to show up for diverse communities is to step away from the calendar. It’s okay if your company wants to honor Juneteenth or celebrate Pride month, but there’s critical work to be done beforehand to ensure that your contributions are honest, authentic, and last throughout the year.
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New!
HBR Learning
Diversity, Inclusion, and Belonging Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Diversity, Inclusion, and Belonging. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to build a better, more just workplace.