Among my favorite examples of great customer experience is Target’s ClearRx pharmacy system. Introduced 4 years ago, it provided a radical departure from the standard design of pill bottles, setting Target apart from their competition. ClearRx sports an excellent design, with clear typography, smart color coding, and flat surfaces for easier reading.
Four Customer Experience Lessons from Target’s ClearRx
Among my favorite examples of great customer experience is Target’s ClearRx pharmacy system. Introduced 4 years ago, it provided a radical departure from the standard design of pill bottles, setting Target apart from their competition. ClearRx sports an excellent design, with clear typography, smart color coding, and flat surfaces for easier reading. What many people […]
June 01, 2009
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New!
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HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.