In my research, I use eye-tracking technology, facial-expression analysis, and lab experiments to better understand why people choose to view online videos, what narrative techniques keep them watching, and what features prompt them to share videos with friends. Since writing about this work in HBR last year, I’ve received a steady stream of requests from companies asking: How can we put that research to use?
Four Lean Advertising Campaigns That Went Viral
Inexpensive videos can sell products, but you’ve got to know what works (and what doesn’t).
May 24, 2013