Gillette is perhaps one of the most innovative companies in the world, constantly reinventing its own model, often upending past products in favor of the new in a fit of what most people call creative destruction. And no surprise, Gillette is at it again, with the first new shaver developed since Procter & Gamble bought them in 2005.
Gillette, Razor Blades, and Creative Destruction
Gillette is perhaps one of the most innovative companies in the world, constantly reinventing its own model, often upending past products in favor of the new in a fit of what most people call creative destruction. And no surprise, Gillette is at it again, with the first new shaver developed since Procter & Gamble bought […]
February 16, 2010
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.