-
Consulting Is More Than Giving Advice
Management Magazine ArticleBy building on a hierarchy of goals, consultants and managers can work toward mutual interests. -
Data Scientist: The Sexiest Job of the 21st Century
Analytics and data science Magazine ArticleMeet the people who can coax treasure out of messy, unstructured data. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
Getting 360-Degree Feedback Right
Motivating people Magazine Article360-degree feedback is all the rage in companies big and small. But it is frequently bureaucratic, politically charged, and agonizing. The good news is that by understanding four paradoxes inherent to peer appraisal, managers can take some of the pain out of the process—and get better results in. -
A Better Way to Think About Your Business Model
Business models Digital ArticleHow Nespresso used a simple business model canvas to change face of the coffee industry. -
Who Has the D?: How Clear Decision Roles Enhance Organizational Performance
Decision making and problem solving Magazine ArticleYour organization can become more decisive—and can implement strategy more quickly—if you know where the bottlenecks are and who’s empowered to break through them. -
Know What Your Customers Want Before They Do
Customer service Magazine ArticleRetailers need to target customers with the right deal at the right time. Here’s how to nail the “next best offer.” -
Consumer Pressure Is Key to Fixing Dire Labor Conditions in the Clothing Supply Chain
Technology & Operations ResearchA simple approach to boost customers' visibility into how a garment was made. -
Should a Dollar Store Raise Prices to Keep Up with Inflation? (HBR Case Study and Commentary)
Finance & Accounting Magazine ArticleDiscount retailer Dollar Bill's has been struggling to maintain its margins over the past two years because of inflationary pressures, delays on imported... -
How E-Commerce Will Trump Brand Management
Marketing Magazine ArticleThe Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing. -
Encouraging Good Behavior from Your Customers
Sales & Marketing Big IdeaMost companies plan how they manage employees, but how many consider how to manage their customers? Given how important customer-employee relationships... -
Getting Real About Virtual Commerce
Competitive strategy Magazine ArticleA second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness. -
Retailing:Â Confronting the Challenges That Face Bricks-and-Mortar Stores
Technology and analytics Magazine ArticleNew technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed? -
At Amazon, It’s All About Cash Flow
Finance and investing Digital ArticleHow the company finances its growth.
-
Note on the Impact of Millennials on the Food System
Leadership & Managing People Case Study14.00View Details In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying,... -
Parker Brothers (B)
Sales & Marketing Case Study5.00View Details Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product. -
BAT Case: Putting Tech Support on the Fast Track
Technology & Operations Case Study8.95View Details Bruce-Alfred Technologies (BAT) has built a successful business selling packaged software. Its marketing has long promised free technical support to all... -
FJ Management Inc.
Leadership & Managing People Case Study8.95View Details In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company's strategic... -
Ten Thousand Villages in Crisis: Can the Fair Trade Pioneer Survive and Flourish in an Economic Downturn?
Strategy & Execution Case Study8.95View Details This case examines major challenges faced by Ten Thousand Villages Canada in 2013, in the aftermath of the 2007-08 global financial crisis. Ten Thousand... -
Profile of Kodak: From Film to Digital Photography
Innovation & Entrepreneurship Case Study8.95View Details Kodak has been a leader in convenient and cutting edge products for many decades. However, the company has not adapted well to the market's shift toward... -
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
Management Case Study8.95View Details In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global... -
Patanjali Ayurved: Valuation of an Unusual FMCG Company in India
Finance & Accounting Case Study8.95View Details An investment analyst at a fictional wealth fund (SWF) is concentrating on India's high-growth, high-potential fast moving consumer goods (FMCG) sector... -
The Cycling Industry
Strategy & Execution Case Study8.95View Details This note explores brand evolution in a growing industry. Four high-end U.S. bicycle frame manufacturers (Trek, Seven, Moots, and Cérvolo) compete for... -
Swisscom's Entry into the On-Demand Home Service Economy: Partner or Acquire? Rent-a-Geek from Mila (B) - Managing a Start-Up Post-Acquisition
Strategy & Execution Case Study5.00View Details Christian (Chris) Viatte, head of service experience and innovation at Swisscom, market leader in Switzerland's telecommunications industry, strode into... -
Eco-Branding: The Case of Änglamark
Strategy & Execution Case Study8.95View Details This case describes the development of an ecological brand in a large Swedish supermarket chain. The experience of änglamark has been unique and successful,... -
X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)
Technology & Operations Case Study8.95View Details Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's... -
Ferns N Petals: Flowering Through a Unique Franchising Model
Sales & Marketing Case Study8.95View Details The successful rise of Ferns N Petals, a branded flower boutique, coincided with the post-liberalization retail boom in India, a period of rapid growth... -
Impossible Foods
Sales & Marketing Case Study8.95View Details -
X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (B)
Technology & Operations Case Study5.00View Details Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's... -
La Madrilena: Economic Performance Management in 2014
Finance & Accounting Case Study8.95View Details La Madrilena, footwear and sport goods' retailer, operated 18 stores -under La Madrilena brand for shoes and Quonam for sports- in Argentina's Patagonia... -
THE LEGO GROUP LEADERSHIP PLAYGROUND: ENERGIZING EVERYBODY EVERY DAY (B)
Leadership & Managing People Case Study5.00View Details In 2018, the LEGO Group defined a new way of leading to enable the company to move more quickly, to make the right decisions, to deliver its mission and... -
Zoetis
Sales & Marketing Case Study8.95View Details -
Primateria AB: Scaling Up and Protecting IP
Innovation & Entrepreneurship Case Study8.95View Details Swedish technology start-up Primateria AB (Primateria) was founded in November of 2004 with the main idea to provide science-backed consulting services... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (B)
Global Business Case Study5.00View Details By December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million...
-
Consulting Is More Than Giving Advice
Management Magazine ArticleBy building on a hierarchy of goals, consultants and managers can work toward mutual interests. -
Data Scientist: The Sexiest Job of the 21st Century
Analytics and data science Magazine ArticleMeet the people who can coax treasure out of messy, unstructured data. -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
The Myth of Sustainable Fashion
Global Business Digital ArticleDespite high-profile attempts at innovation, the industry has failed to reduce its environmental impact so far. -
The Globalization of Markets
Globalization Magazine ArticleMany companies have become disillusioned with sales in the international marketplace as old markets become saturated and new ones must be found. How can they customize products for the demands of new markets? Which items will consumers want? With wily international competitors breathing down their necks, many organizations think that the game just isn’t worth […] -
What Professional Service Firms Must Do to Thrive
Organizational Development Magazine ArticleDuring economic slowdowns, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn't, just to keep... -
Inside IKEA's Digital Transformation
Strategy & Execution Digital ArticleA Q&A with Barbara Martin Coppola, IKEA Retail's chief digital officer. -
High-Performance Marketing: An Interview with Nike’s Phil Knight
Leadership Magazine ArticleNike is a champion brand builder. Its advertising slogans—“Bo Knows,” “Just Do It,” “There Is No Finish Line”—have moved beyond advertising into popular expression. Its athletic footwear and clothing have become a piece of Americana. Its brand name is as well-known around the world as IBM and Coke. So it may come as a surprise […] -
Getting 360-Degree Feedback Right
Motivating people Magazine Article360-degree feedback is all the rage in companies big and small. But it is frequently bureaucratic, politically charged, and agonizing. The good news is that by understanding four paradoxes inherent to peer appraisal, managers can take some of the pain out of the process—and get better results in.