Why aren’t things better? This is something that I often feel these days when searching for information on the internet. And it is especially something I feel when I am searching for products where quality matters. This applies to restaurants, tradespeople, and books, for example. In each of these cases, I am looking for not just anything — but something that is good or even high quality. When I search on Google what I often find is a mess of links to sellers of those products and also lots of review sites. But I can also confine my search to something narrower. I can use Yelp, Zagat, or TripAdvisor for restaurants. I can use Amazon to search for books and read reviews even if I don’t purchase there, although the chances are surely high that I will make a purchase if I find what I want.
Google, Yelp, and the Future of Search
The blurry line between competition and customers.
July 10, 2015