CEO: “So, I hear your forthcoming book’s kind of like Good to Great — right? That was my favorite biz book of the noughties!”
UH: “Good to Great?! Dude, welcome to the 21st century. My book is the opposite: it’s more like ‘Great to Good.'”
CEO: “Security!!” (Hurls $8000 pen at UH’s forehead)
I exaggerate, of course, for effect. Recently, Jim Collins’ genre-defining Good to Great has surfaced in quite a few discussions about my forthcoming book — and that’s a serious compliment. One of my fav biz books (by one of my intellectual heroes), it changed how, well, almost everyone thinks about value creation.
