As media attention to the many fervent protests prompted by the Beijing Olympics continues to grow, senior executives at many of the world’s leading corporations and ad agencies must be agonizing about how to handle the hundreds of millions of dollars in corporate sponsorships they have invested in the games.
How Olympic Sponsors Can Be Socially Responsible
As media attention to the many fervent protests prompted by the Beijing Olympics continues to grow, senior executives at many of the world’s leading corporations and ad agencies must be agonizing about how to handle the hundreds of millions of dollars in corporate sponsorships they have invested in the games. They no doubt intended to […]
April 11, 2008
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.
Learn More & See All Courses
New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.