To remain competitive, businesses must continually challenge the status quo and find ways to reinvent themselves. In a world where complacency can be comfortable, one unconventional approach can jolt organizations out of their traditional ways: It’s called the perspective swap. For example, a CEO might spend a day working as a customer service representative. Or, an HR representative might spend a week working in sales.
How “Perspective Swaps” Can Unlock Organizational Change
Leaders often suffer from “power poisoning” and fixate on their own needs and ambitions. A perspective swap — where, for example, a CEO works as a customer service representative for a day, or an HR representative works in sales for a week — can help detox leaders from blind spots and distorted views of what’s actually happening on their teams. Perspective swaps can also be effective when applied laterally across different teams, such as sales, and marketing, helping cross-functional teams gain a deeper understanding of the challenges that other departments face. At the heart of perspective swaps is the idea that there is always more than one way to view a situation. They help build “cognitive flexibility” — the ability to think creatively and adaptively in response to new situations and change efforts. Ultimately, perspective swaps can foster a culture of innovation and empowerment that leads to better outcomes for everyone involved.