In light of Snap’s IPO, there has been an immense amount of speculation about the long-term viability of the company’s strategy. Two elements of it have caught some attention: Snap’s statement that it is a “camera company,” and its intention to reinvest its revenues in developing new products that will take significant time and expense, but which it believes it can develop faster than competitors.
If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price
The value is in platforms, not products.
February 17, 2017