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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
Competing in the Age of AI
Competitive strategy Magazine ArticleHow machine intelligence changes the rules of business -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
What Apple Should Do with Its Massive Piles of Money
Economics Digital ArticleAn open letter to Tim Cook. -
How Comcast Sets Its Customer Service Reps Up to Fail
Sales & Marketing Digital ArticleAnd why it's "reprehensible," for both employees and customers. -
Why Western Digital Firms Have Failed in China
Strategy & Execution ResearchA comprehensive five-year study reveals a set of common mistakes. -
What B2B Customers Really Expect
Sales & Marketing Magazine ArticleCompanies aggressively research what customers want. Yet most vendors just don't understand what customers expect of their salespeople. -
Assessing the Potential of 3 Hyped Technology Innovations
Innovation Digital ArticleFlicking through my Pulse news aggregator application recently, I couldn’t help but notice the plethora of announcements from major technology companies over the past few weeks. I thought I’d provide my flash take on three items. Generally, I use two questions to assess an early-stage idea’s potential: Does the idea promise to make it simpler, […] -
Exploring the Metaverse
Online communities Magazine ArticleIs it really the future of human interaction? -
Reverse Engineering Google’s Innovation Machine
Process management Magazine ArticleEvery piece of the business plays a part, every part is indispensable, every failure breeds success, and every success demands improvement. -
Psychiatry Is Revealing the Potential — and Pitfalls — of Telehealth
Technology and analytics Digital ArticleThree lessons to guide providers. -
Microsoft Struggles to Move Down Market
Disruptive innovation Digital ArticleOne of the paradoxical things about disruptive innovation is that incumbent companies get into trouble by doing exactly what they are supposed to do. They listen to their best customers, innovate to meet their needs, produce the best products on the market … and seem to get blindsided by a disruptive innovator armed with a […] -
Steve Jobs and the Purpose of the Corporation
Boards Digital ArticleIn the torrent of commentary following Steve Jobs’ death, few have noted that his career and his company say something profound in the endless debate about the purpose of the corporation. Apple existed to “delight customers” first — benefits to other stakeholders, including shareholders, followed. For more than a quarter century, the mantra, of course, […] -
Why Apple Music Missed a Beat
Strategy Digital ArticleThe company didn’t think big enough. -
Apple’s New iPhone 5C and 5S: the Results of Creativity or Innovation?
Creativity Digital ArticleThey are two separate processes. -
Winning in the Aftermarket
Finance and investing Magazine ArticleCompanies realize the importance of providing spare parts and after-sales services, but most could make far more money in the aftermarket than they do. Here’s how.
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Cherrypicks
Innovation & Entrepreneurship Case Study8.95View Details Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets... -
Siemens ShareNet: Building a Knowledge Network
Technology & Operations Case Study8.95View Details Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge... -
Twittamentary: Crowdsourcing a Project
Innovation & Entrepreneurship Case Study8.95View Details This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets... -
General Electric Canada: Designing a New Organization
Technology & Operations Case Study8.95View Details General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service... -
Dropbox: A Digital Firm's Journey Abroad
Global Business Case Study8.95View Details Seattle-based Dropbox Inc. (Dropbox) was a leading provider of cloud storage and online collaboration tools. The company had successfully grown a global... -
Collaboration Wars: Slack vs. Microsoft Teams 2023
Management Case Study8.95View Details What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between... -
Wireless Telecom Negotiation Instructions: Tad Frechette and His Management Team
Finance & Accounting Case Study8.95View Details A confidential instruction to one of the teams in the Wireless Telecom Negotiation case. -
The Walt Disney Company: The Perils of Streaming
Management Case Study8.95View Details In July 2021, Scarlett Johansson, the star of the Marvel Cinematic Universe (MCU) film Black Widow, sued The Walt Disney Company (Disney), the producer... -
Walk Away from The Walking Dead? Shentel and the AMC Renewal Decision
Strategy & Execution Case Study8.95View Details Against the background of a fragmented cable industry Chris Kyle at Shentel is evaluating a renewal offer to carry AMC Networks' programming. The offer... -
Revolution in the Communications Switching Industry
Technology & Operations Case Study8.95View Details As data packet switches threatened the voice circuit switch industry in 1999, major switch and router vendors began paying high premiums to acquire venture-backed... -
Tropos Networks
Innovation & Entrepreneurship Case Study8.95View Details As Ron Sege, president and CEO of Tropos Networks, walked through the halls of the firm's offices, he realized that the space they had moved into only... -
Xerox: Design for the Environment
Global Business Case Study8.95View Details In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products... -
McCaw Cellular Communications, Inc. (B)
Strategy & Execution Case Study5.00View Details Describes McCaw Cellular Communications, Inc.'s investment decision and strategic plans in 1990, following the situation in the (A) case. Outlines the... -
Go Mobile
Sales & Marketing Case Study15.05View Details -
JOHN JANNSSEN AND THE COMPANY - Confidential Instructions for Sandy Coella, Regional Vice President
Strategy & Execution Case Study5.00View Details A three-party negotiation among a company's human resources manager, senior manager, and a supervisor over whether to reverse plans to fire the supervisor's... -
The Bancroft Family and the Battle for Dow Jones: Never Sell Grandpa's Paper
Leadership & Managing People Case Study8.95View Details Dow Jones, publisher of The Wall Street Journal, had been a source of wealth, pride and prestige for the Bancroft family for much of the 20th century.... -
Making of Verizon
Leadership & Managing People Case Study8.95View Details Through a series of mergers, Ivan Seidenberg, Verizon chairman and CEO, successfully shared the co-CEO title twice while building the largest telecom... -
dacadoo (B): Building momentum
Management Case Study5.00View Details For the past ten years, dacadoo, a healthtech and insurtech start-up based in Switzerland, has been developing and operating its digital health engagement... -
Managing Customer Retention at Teleko
Sales & Marketing Case Study8.95View Details This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management. -
Comcast Corporation (A)
Strategy & Execution Case Study8.95View Details In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced...
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How to Design an AI Marketing Strategy
Sales & Marketing SpotlightIn order to realize AI's giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This... -
The Hard Side of Change Management
Leadership & Managing People Magazine ArticleEveryone agrees that managing change is tough, but few can agree on how to do it. Most experts are obsessed with "soft" issues, such as culture and motivation,... -
Why the News Is Not the Truth
Business and society Magazine ArticleBoth the media and the government thrive on crises. When none exist, they create them. -
Collaborative Intelligence: Humans and AI Are Joining Forces
Developing employees Magazine ArticleHumans and machines can enhance each other’s strengths. -
Competing in the Age of AI
Competitive strategy Magazine ArticleHow machine intelligence changes the rules of business -
The 4 Tiers of Digital Transformation
Disruptive innovation Digital ArticleA framework to ensure your digital investments are driven by strategic objectives. -
Off-Sites That Work
Decision making and problem solving Magazine ArticleThe top team’s annual strategic off-site differs from all other meetings in its potential impact on the company. That’s why it should be designed and managed differently. -
Cherrypicks
Innovation & Entrepreneurship Case Study8.95View Details Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets... -
Siemens ShareNet: Building a Knowledge Network
Technology & Operations Case Study8.95View Details Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge... -
Twittamentary: Crowdsourcing a Project
Innovation & Entrepreneurship Case Study8.95View Details This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets...