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Maureen Hoch
 
 
 
  From Maureen Hoch, Editor, HBR.org  |  November 19, 2021
 
If there’s a theme across what I’m reading and hearing right now it’s that hybrid work is hard. Laszlo Bock wrote for us this week that he’s seen seasoned leaders of Fortune 500 companies struggling with how to maintain a culture of excellence when some people are in the office and some remote. He outlines some of the new rules of managing in the hybrid era that he’s coached his clients through and explains that some things haven’t changed, like the need to make work purpose driven. But leaders might need to deploy new strategies, like providing extra clarity on a company’s direction, policies, and values, even if some of those decisions prove unpopular.
 
Bock also urges companies to use this moment to evaluate how inclusive their culture really is. “Part of the reason people don’t want to come back to offices,” he explains, “is likely that they weren’t inclusive spaces to begin with, particularly for people from underrepresented backgrounds, introverts, and newly hired employees.”
 
One of our most popular pieces this month has been on NFTs. As the market for blockchain-based art has exploded, you might have wondered, “How much can a JPEG really be worth?” Authors Steve Kaczynski and Scott Duke Kominers argue that NFTs aren’t (just) hype — they’re a new asset class, with real applications. Much of the value, however, comes from gaining access to particular communities. “A token’s worth comes from users’ shared agreement — and this means that the community one builds around NFTs quite literally creates those NFTs’ underlying value,” they write. For companies thinking about dipping a toe in this new space, Pavel Kireyev and Peter C. Evans wrote a guide for navigating NFT marketplaces.
 
Here’s more of what not to miss this week: We won’t send an Insider next week due to Thanksgiving here in the U.S. In honor of the holiday, I’ll close with a nice piece from my colleagues at Ascend, our brand for early-career professionals, with advice for how to write a meaningful thank-you note. I often try to end each week by sending a note of gratitude to one of my colleagues, and this inspired some new ideas for me.
 
Thank you for reading — and be well,
Maureen
 
 
 
 
 
5 New Rules for Leading a Hybrid Team
 
DIGITAL ARTICLE by Laszlo Bock
 
5 New Rules for Leading a Hybrid Team
 
 
Some of the pre-pandemic rules still apply — but not all of them.
 
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How NFTs Create Value
 
DIGITAL ARTICLE by Steve Kaczynski and Scott Duke Kominers
 
How NFTs Create Value
 
 
Understanding this new — and often confusing — asset class.
 
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Making Sense of the NFT Marketplace
 
DIGITAL ARTICLE by Pavel Kireyev and Peter C. Evans
 
Making Sense of the NFT Marketplace
 
 
Partnering with the right platform is the critical first step to driving customer engagement and securing your position in this new digital economy.
 
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What Do Black Executives Really Want?
 
DIGITAL ARTICLE by Frank Cooper III and Ranjay Gulati
 
What Do Black Executives Really Want?
 
 
As more and more companies commit to investing in diversity, equity, and inclusion, Black employees still report feeling isolated, unable to be authentic, and struggling with confidence.
 
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So Your Boss Offered You a Meaningless Promotion
 
DIGITAL ARTICLE by Mita Mallick
 
So Your Boss Offered You a Meaningless Promotion
 
 
Empty new titles are a common form of "diversity-washing."
 
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Making the Business Case for Your Marketing Budget
 
DIGITAL ARTICLE by Christine Moorman and Jennifer Veenstra
 
Making the Business Case for Your Marketing Budget
 
 
How CMOs can move beyond short-term metrics and convince their colleagues that long-term growth requires patience.
 
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To Reduce the Strain of Overwork, Learn to Listen to Your Body
 
DIGITAL ARTICLE by Stephanie J. Creary and Karen Locke
 
To Reduce the Strain of Overwork, Learn to Listen to Your Body
 
 
Teaching themselves to notice bodily strain helped participants in a two-year study better navigate the demands and expectations of their jobs.
 
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If We Want Equity, Work Needs to Be Less Greedy
 
AUDIO Women at Work
 
If We Want Equity, Work Needs to Be Less Greedy
 
 
Closing the gender earnings gap requires embracing redundancy.
 
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A New Crisis Playbook for an Uncertain World
 
DIGITAL ARTICLE by John E. Katsos and Jason Miklian
 
A New Crisis Playbook for an Uncertain World
 
 
We’re entering a period of unprecedented instability. Is your business prepared?
 
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How to Write a Meaningful Thank-You Note
 
DIGITAL ARTICLE by Christopher Littlefield
 
How to Write a Meaningful Thank-You Note
 
 
Sample messages from common workplace scenarios.
 
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