If there’s a theme across what I’m reading and hearing right now it’s that hybrid
work is hard. Laszlo Bock wrote for us this week that he’s seen seasoned leaders of
Fortune 500 companies struggling with how to maintain a culture of excellence when
some people are in the office and some remote. He outlines some of the new rules of
managing in the hybrid era that he’s coached his clients through and explains that
some things haven’t changed, like the need to make work purpose driven. But leaders
might need to deploy new strategies, like providing extra clarity on a company’s
direction, policies, and values, even if some of those decisions prove unpopular.
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From Maureen
Hoch, Editor,
HBR.org | November
19,
2021
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If there’s a theme across what I’m reading and
hearing right now it’s that hybrid work is
hard. Laszlo Bock wrote for us this week
that he’s seen seasoned leaders of Fortune 500
companies struggling with how to maintain a culture
of excellence when some people are in the office and
some remote. He outlines some of the new rules
of managing in the hybrid era
that he’s coached his clients through and explains
that some things haven’t changed, like the need to
make work purpose driven. But leaders might need to
deploy new strategies, like providing extra clarity
on a company’s direction, policies, and values, even
if some of those decisions prove unpopular. |
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Bock also urges companies to use this moment to
evaluate how inclusive their culture really is.
“Part of the reason people don’t want to come back
to offices,” he explains, “is likely that they
weren’t inclusive spaces to begin with, particularly
for people from underrepresented backgrounds,
introverts, and newly hired employees.” |
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One of our most
popular pieces this month has
been on NFTs. As the market for blockchain-based art
has exploded, you might have wondered, “How much can
a JPEG really be worth?” Authors Steve Kaczynski and
Scott Duke Kominers argue that NFTs aren’t (just)
hype — they’re a new asset class, with real
applications. Much of the value, however, comes from
gaining access to particular communities. “A token’s
worth comes from users’ shared agreement — and this
means that the community one builds around NFTs
quite literally creates those NFTs’ underlying
value,” they write. For companies thinking about
dipping a toe in this new space, Pavel Kireyev and
Peter C. Evans wrote a guide
for navigating NFT
marketplaces. |
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Here’s more of what not to miss this week: We won’t send an Insider next week
due to Thanksgiving here in the U.S. In honor of the
holiday, I’ll close with a nice piece from my
colleagues at Ascend, our brand for early-career
professionals, with advice for how to
write a meaningful thank-you
note. I often try to end each
week by sending a note of gratitude to one of my
colleagues, and this inspired some new ideas for me.
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Thank you for reading — and be well, Maureen
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Some of the pre-pandemic rules still
apply — but not all of them. |
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Understanding this new — and often
confusing — asset class. |
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Partnering with the right platform
is the critical first step to
driving customer engagement and
securing your position in this new
digital economy. |
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As more and more companies commit to
investing in diversity, equity, and
inclusion, Black employees still
report feeling isolated, unable to
be authentic, and struggling with
confidence. |
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Empty new titles are a common form
of "diversity-washing." |
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How CMOs can move beyond short-term
metrics and convince their
colleagues that long-term growth
requires patience. |
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Teaching themselves to notice bodily
strain helped participants in a
two-year study better navigate the
demands and expectations of their
jobs. |
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Closing the gender earnings gap
requires embracing redundancy. |
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We’re entering a period of
unprecedented instability. Is your
business prepared? |
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Sample messages from common
workplace scenarios. |
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