Until 2020, forward-thinking companies were investing more each year in corporate travel to drive improved business performance and growth. Then the pandemic hit, and as governments around the world enforced travel restrictions, most corporate travel ceased—almost overnight. While businesses went to great lengths to shift some interactions to virtual settings, the impact of the loss of face-to-face meetings with customers, suppliers, and colleagues was clear: business growth fell, unemployment surged, and many companies struggled to retain employees and customers.
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Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption
October 03, 2023
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.