Your brain contains almost 100 billion neurons, each of which, on average, is connected to about 10,000 other neurons. The 1.5 kg marvel we inherited from our ancestors has unparalleled computational power and analytic skills. These have been shaped over hundreds of millions of years by the forces of evolution to favor behaviors that, in the distant past, increased the chances of survival and reproduction.
Our Brains Love New Stuff, and It’s Killing the Planet
Can we trick ourselves into making smarter choices?
March 17, 2017
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New!
HBR Learning
Marketing Essentials Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Marketing Essentials. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to communicate with your customers—strategically.