Passwords have become a ubiquitous requirement for consumers who want to perform any online activity in a secure environment. It’s safe to say that most of us are overwhelmed by the plethora of passwords (and associated security questions and protocols) we must keep track of just to access our online accounts. It’s become abundantly clear that passwords are an untenable way to secure our data online. And asking your customers to keep track of complicated log-in information is a terrible user experience.
Passwords Are Terrible, but Will Biometrics Be Any Better?
Cyberattacks and fraudulent transactions are increasing in their sophistication and impact, making the balance between customer experience and security more complex and more challenging than ever. It’s become abundantly clear that relying on complicated passwords is an untenable way to secure data online. That’s why businesses are increasingly migrating to biometric systems, which can ensure greater security for personal information, while also providing customers with a more seamless experience across multiple devices. But to make biometric systems customer-friendly, companies have to provide options: some customers will never want to rely on a thumbprint scan or facial recognition software. Others will want to rely on a mix of biometric security options and more traditional password or PIN methods.