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A New Approach to Building Your Personal Brand
Leadership & Managing People Magazine ArticleFor better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your... -
Building Social Capital When You Work Remotely
Managing yourself Digital ArticleFive ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight. -
To Seem More Competent, Be More Confident
Leadership & Managing People Digital ArticleDoing good work isn't always enough to get ahead. -
How to Improve Your Business Writing
Communication Best PracticeCut the fat. -
How to Answer the Question, "Tell Me About Yourself"
It may seem like a softball, but it's actually the toughest job interview question. Here's how to nail it. -
The Authenticity Paradox
Leadership & Managing People Magazine ArticleAuthenticity has become the gold standard for leadership. But as INSEAD professor Herminia Ibarra argues, a simplistic understanding of what authenticity... -
How to Improve Your Sales Skills, Even If You’re Not a Salesperson
Managing yourself Digital ArticleListen more than you talk. -
The Former CEO of Ogilvy & Mather on Personal Branding
Career planning Digital ArticleBe authentic, be memorable. -
How to Become a Thought Leader in Six Steps
Leadership & Managing People Digital ArticleIt's gospel that you have to cultivate your personal brand, particularly if you have designs on the C suite. But because everyone has a brand nowadays... -
Define Your Personal Brand With Simple Questions
Sales & Marketing Digital ArticleWhat's your personal brand? Though I've been writing for The Conversation for several months, this is the first post in my own, "personally branded" blog... -
Approach Your Personal Brand Like a Project Manager
Communication Digital ArticleIdentify your compelling purpose, ambitious objectives, realistic timeline, and clear deliverables. -
If Humility Is So Important, Why Are Leaders So Arrogant?
Leadership & Managing People Digital ArticleLots of executives think they can't be humble and ambitious at the same time. -
How to Really Use LinkedIn
It's the least fun social platform, but the most important for your career. Here's how to make LinkedIn work for you. -
What Does "Just Be Yourself" Really Look Like at Work?
Everyone says to "be authentic" or "just be yourself" at work. But what does that really mean, and why does it matter? -
Reinventing Your Personal Brand
Leadership & Managing People Magazine ArticlePeople reinvent themselves all the time-they may want a new challenge, a new line of work, or a new image among their colleagues. Taking control of your... -
How to Rebrand Yourself as Creative When You're Not Perceived That Way
Leadership & Managing People Digital ArticleYou won't get anywhere with subtlety. -
Build Your Reputation the Rachael Ray Way
Leadership & Managing People Digital ArticleHow to become dominant in your field. -
Personal Branding for Introverts
Brand management Digital ArticleBuild your reputation — without the schmoozing. -
Make a Good Impression in 30 Seconds
Communication Digital ArticleThis post was co-authored with Holly Newman. Here in the U.S., the Super Bowl this weekend showed us the power of 30-second advertisements, and how influential... -
The Future of You
Leadership & Managing People Digital ArticleThree trends reshaping your career.
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Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Management Case Study8.95View Details This field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National... -
Martha Stewart Cannabis: Overcoming Obstacles
Sales & Marketing Case Study8.95View Details In 2020, the legal cannabis industry in the United States was emerging. One large player in the nascent industry was Canopy Growth Corporation (Canopy... -
Samia Mazari: Building a Personal Brand
Strategy & Execution Case Study8.95View Details Samia Mazari, CEO of automotive supplier Frings Auto Parts, is about to leave her post in order to join a larger automotive group. In her 6 years has... -
Brand You: Crafting Your Personal Brand
Sales & Marketing Case Study8.95View Details Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for... -
Authenticity, Identity, and Being Yourself at Work (HBR Work Smart Series)
Management BookJust be yourself, right? We're complex people. Professionally, we're recent graduates, employees, star performers, and first-time managers. But we're... -
HBR Guide to Designing Your Retirement
21.95View Details Set yourself up for a successful transition. Retirement is perhaps the greatest and most deeply personal career transition you'll ever make. Will you... -
Kevin O'Leary: Building a Brand in Shark-infested Waters
Management Case Study8.95View Details For more than fifteen years, successful Canadian entrepreneur and investor Kevin O'Leary had developed his brand into a global powerhouse. Since his first... -
How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be
30.00View Details Fame. It's like a series of lotteries in life--will you draw a winning ticket? A lot depends on luck, but this book shows it's possible to increase one's... -
HBR Guide to Your Job Search
Land the job of your dreams. You're ready to take the next step in your career. But securing the right role can take a lot of work--and a lot of time... -
Peter Guber: The "Me" vs. "We" Brand
Sales & Marketing Case Study14.00View Details Well-known film producer Peter Guber must decide whether to commit to a time-consuming personal project. He is about to sign a contract for a business...
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A New Approach to Building Your Personal Brand
Leadership & Managing People Magazine ArticleFor better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your... -
What’s the Point of a Personal Brand?
Career planning AdviceTo clearly differentiate your value and what you bring to the table. -
How to Build Your Personal Brand at Work
Communication AdviceMake it a part of your development goals. -
Building Social Capital When You Work Remotely
Managing yourself Digital ArticleFive ways remote workers, freelancers, and contractors can stay top of mind — even when out of sight. -
To Seem More Competent, Be More Confident
Leadership & Managing People Digital ArticleDoing good work isn't always enough to get ahead. -
How to Improve Your Business Writing
Communication Best PracticeCut the fat. -
Brian Gursky: Using Social Media to Build an Athlete Brand in the Name, Image, Likeness (NIL) Era
Management Case Study8.95View Details This field-based case introduces students to the challenges of building a professional brand through the lens of a college athlete. Since the National... -
A Marketing Professor and a Matchmaker Talk Personal Branding
Personal brand AudioPersonal brand, Personal growth and transformation, authenticity, Persuasion -
Martha Stewart Cannabis: Overcoming Obstacles
Sales & Marketing Case Study8.95View Details In 2020, the legal cannabis industry in the United States was emerging. One large player in the nascent industry was Canopy Growth Corporation (Canopy... -
Harvard Business Review, May/June 2023
Leadership & Managing People Magazine Issue19.95View Details Harvard Business Review publishes new and authoritative ideas for improving the practice of management. Written by leading business thinkers and executives,...
