Idea in Brief
The Context
The pace of change continues to accelerate as digital innovations reshape business models and shorten timescales. Climate change, geopolitical strife, and social polarization are elevating uncertainty and volatility.
The Challenge
Leaders face choices not between a few plausible future states but a multitude. This means they must execute on their current models while exploring many other options in order to secure future growth and competitive advantage.
The Solution
Embracing radical optionality will allow firms to turn uncertainty from a disruptive threat into a potential source of advantage. It requires upending the basic axioms of strategy-making, reinventing operating practices, and reimagining the organization.