Focus on five guiding principles.

Talent and data are just as important as technology.

The race is on to see which brands can deliver.

Featuring David C. Edelman, executive adviser and senior lecturer at Harvard Business School, and Mark Abraham, managing director and senior partner at Boston Consulting Group Complimentary HBR Webinar Thursday, April 6, 12:00 pm EST Companies across all industries are putting personalization at the center of their enterprise strategies. Home Depot, JPMorgan Chase, Starbucks, and Nike, […]

Growth challenges in building a SAAS business using AI for Customer Experience analysis.

Icario Health has built a market-leading AI engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve...

The case for building “intelligent experience engines”

You have to create new value at every step.

The explosion of digital technologies over the past decade created “empowered” consumers – customers so expert in their use of tools and information that they could call the shots, hunting down what they wanted when they wanted it, to be delivered to their doorstep at a rock-bottom price. In response, brands scrambled to develop big […]