Much has been written about how to grow a business. Sadly, however, given the daunting business survival statistics, most businesses never get an opportunity to scale up. They start small and stay small, and many eventually shut down, whether sooner or later. Of those few that do begin to scale, the effort to scale up often fails to last, and the all-too-familiar roller-coaster of life in business heads, or threatens to head, downhill. Thus, a far more common challenge is that of scaling down: How to gracefully scale down and close a business – with your reputation, trust, and dignity intact – and live build another business, in another arena, on another day.
Shutting Down Your Business Gracefully
The story of how a 16-year-old company closed its doors.
March 20, 2017
Summary.
How do you gracefully scale down and close a business that is in financial trouble, while keeping your reputation, trust, and dignity intact? Examining the story of one small marketing company — Home Run Media — yields some useful lessons for entrepreneurs facing dire straits. Breaking the news to clients, suppliers, and employees isn’t easy, but treating all constituencies fairly and with respect will let founders walk away from the business with a nest egg intact, and able to start another business again in the future.