Social media

A better alternative to branded content

A series of studies identified three factors that lead people down the media consumption rabbit hole.

Track and schedule your usage.

Even as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little...

Many CMOs see their digital future, but still struggle to make the case across the executive ranks.

The proponents of 2.0 thinking on user-generated content, be they fans of Web 2.0, Enterprise 2.0, Health 2.0, or Rhubarb 2.0, would have us believe that...

“Social media” is one of those terms that means different things to different people. Some history: it was originally associated with Web 2.0, the Web’s shift from publishing to a platform for the masses to share content and opinions. Then the corporate world caught on that social media wasn’t just for consumers; the term Enterprise […]

Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year, social...

Companies are using networking sites to actively source qualified job candidates.

Three resolutions that swim against the mass-connectivity tide.

It has become a popular game, even among investors who should know better, to dismiss Twitter based on lack of a business model. But there is a difference between not generating income and lack of a business model. I believe that, in just a few short months, Twitter will show the world that not only […]

Becoming mobile-friendly engages new kinds of customers — and yields surprising results.

Like many Londoners, I watched with disbelief as last week's riots spread like wildfire from inner city Tottenham to the leafy boroughs of Clapham and...

It does not take a genius to work out that ads for strollers are likely to be wasted on parents with older children or that you shouldn't put a Starbucks...

Privacy. It’s the key word in most Facebook-related headlines these days. But it’s not the key idea. I believe that what’s really being tested here is not the limits of privacy but the notion of agility — the ability of an organization to implement rapid iterations in their products and services for better and/or worse. […]

I felt like an atheist at a Baptist convention. I was at the Enterprise 2.0 conference in Boston to debate Andrew McAfee, a professor at Harvard Business...

Don’t fault us for not getting the torch up in time, Canadians invented insulin not viagra. #van2010 #olympics Joseph Uranowki’s joke entered the flow of Olympic tweets during the opening ceremonies. Just moments before, live broadcasts showed three legs of the Olympic cauldron rising out of the stadium floor, while a fourth conspicuously failed to […]

A roundup of the latest thinking

My husband has already nicknamed me "Ladybird Johnson" because I like to tweet. Now I've signed up for Google+, which means I now have yet another social...

The convenience of cloud computing comes at a cost, even for sophisticated users.