With the cropping of its logo, Starbucks has elected to join the limited fraternity of nameless entities — meaning it’s now positioned to rely on a symbol-based logo without any text to serve as training wheels. In doing so, it has freed itself from some limiting baggage
Starbucks’ New Logo: A Welcome Refresh
With the cropping of its logo, Starbucks has elected to join the limited fraternity of nameless entities — meaning it’s now positioned to rely on a symbol-based logo without any text to serve as training wheels. In doing so, it has freed itself from some limiting baggage No one is saying that this mark will […]
January 07, 2011