Idea in Brief
The Challenge
Before you can solve an urgent organizational problem, you need to take a crucial step: craft a clear, compelling story that harnesses everyone’s energy and directs it toward change.
How to Meet It
First, understand your story so deeply that you can describe it simply. Then honor your organization’s past, articulate a mandate for change, and describe a rigorous and optimistic way forward.
The Payoff
Depending on the measurement used, up to 70% of organizational change efforts fail. These steps will greatly increase your chances of defying the odds.