In the early 2000s, Brazil became the darling of corporate investment. It boasted rapid economic growth, abundant natural resources, and a large (and increasingly wealthy) market of 200 million consumers. The government’s pro-growth policies and abundant spending only increased corporate interest and multinational expansion plans. By 2007, Brazil had reclaimed its position as the number-one destination of foreign investment in the region from Mexico, according to CEPAL, one of the five regional commissions of the UN; Brazil also represented 30–40% of a typical multinational’s Latin America portfolio, according to our internal client polling. Few major economies have been so critical to global companies’ top-line—and then stumbled just as abruptly.
Strategies for Succeeding in Today’s Brazil
The country’s economic climate has changed.
November 19, 2015
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HBR Learning
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Global Collaboration. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to overcome barriers when working globally.