Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. Leaders put in charge of a digital transformation feel pulled in many different directions, with competing demands from IT, marketing, sales, and operations. Without a clear understanding, the wrong people are often put in charge, with the wrong resources, and the wrong KPIs, setting the digital transformation project up for failure.
The 4 Pillars of Successful Digital Transformations
A framework to help leaders decide where to invest.
January 28, 2022
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Summary.
Digital transformation can mean a lot of different things. For leaders, it can be hard to know where you should be focusing investment — and what kind of digital transformation you’re really after. The authors outline four pillars of digital transformation: IT uplift, digitizing operations, digital marketing, and new ventures. Which pillar is the right starting point for your company depends on your context, needs, but also your digital maturity.