In the last post, we discussed how Google, in a startling contradiction of orthodox strategy and economics, has built the world’s top brand in less than a decade – all by refusing to play by the traditional rules of branding.
The New Economics of Brands
In the last post, we discussed how Google, in a startling contradiction of orthodox strategy and economics, has built the world’s top brand in less than a decade – all by refusing to play by the traditional rules of branding. This is a simple example of a more complex phenomenon: cheap interaction driving one of […]
February 29, 2008