The Trust Crisis

Facebook, Boeing, and too many other firms are losing the public’s faith. Can they regain it?

by

Sandra J. Sucher

and

Shalene Gupta

by

Sandra J. Sucher

and

Shalene Gupta

July 16, 2019 · Long read

How Our Brains Decide When to Trust

04

When Innovation and Trust Are at Odds

05

The Elements of a Good Company Apology

Businesses put an awful lot of effort into meeting the diverse needs of their stakeholders — customers, investors, employees, and society at large. But they’re not paying enough attention to one ingredient that’s crucial to productive relationships with those stakeholders: trust.

Sandra J. Sucher is a professor of management practice at Harvard Business School. She is co-author of The Power of Trust: How Companies Build It, Lose It, and Regain It (PublicAffairs 2021).
Shalene Gupta is a research associate at Harvard Business School. She is co-author of The Power of Trust: How Companies Build It, Lose It, and Regain It (PublicAffairs, 2021).