It is 9:00AM in our New York City office, and one of us (Jordan) stops by the fifth-floor kitchen to pick up a free piece of fruit — a healthy perk that Weight Watchers offers its employees. When he arrives, he faces a familiar sight: the bananas are already gone and only the oranges remain. When other hopefuls approach and find the bananas missing, they do not take a free orange. They just walk away. What is wrong with these people? Is there a subculture of orange haters lurking at Weight Watchers?
To Get People to Change, Make Change Easy
Have you ever noticed that in a bowl of free fruit, the bananas will always go first? And no one takes the oranges at all? The reason is simple, and it’s not that the world is full of orange-haters. It’s that oranges are harder to peel. (Yes, you might say that the bananas are more a-peeling.) This principle — call it the Banana Principle — is an important one for managers to keep in mind. If you’re trying to get people to change, remember that any amount of friction could stop them. What positive actions are thwarted by small obstacles? What bad habits are easy to continue? How might you introduce friction so that detrimental behaviors are harder to start? Instead of trying yet another persuasive speech or detailed explanation, consider making small changes to the work environment to get people to change.