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The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
Blue Oceans in Outer Space
Global Business Magazine ArticleThe void beyond Earth has become an exciting frontier for entrepreneurial ventures. SpaceX, Blue Origin, and scads of other companies are pursuing commercial... -
The Health Risks of Business Travel
Health and behavioral science Digital ArticleIn some cases, they’re worth it. -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Your Company Needs a Space Strategy. Now.
Innovation Magazine ArticleRapidly falling launch costs and fleets of new satellites are opening up big opportunities for business. -
Taking the Measure of Mood
Organizational culture Magazine ArticleThe Inn at Little Washington, in Virginia’s Shenandoah Valley, is one of America’s most acclaimed restaurants, rated number one in North America by Travel + Leisure magazine and listed among the top ten in the world by the International Herald Tribune. Yet, as co-owner and chef Patrick O’Connell explains, exquisite food is the norm at […] -
How to Find the Time to Connect with Colleagues When You're Very, Very Busy
Leadership & Managing People Digital ArticleStrategies for overscheduled, under-connected employees. -
How the Sharing Economy Can Improve Your Next Business Trip
Leadership & Managing People Digital ArticleOn-demand services to try. -
Forced to Shut Down
Leadership & Managing People Magazine ArticleIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS... -
Capturing Customers’ Spare Change
Analytics and data science Magazine ArticleGetting customers to make impulse purchases at the checkout counter has always been more of an art than a science. Now, though, the fast-food industry is combining psychology and computer technology to increase impulse buying. This new sales strategy exploits what we call the “spare-change effect”—people’s willingness to buy with change goods that they wouldn’t […] -
Where Does the Airline Industry Go from Here?
Government policy and regulation Digital ArticleEighteen months into the pandemic, a panel of experts discuss what’s changed, whether the bailouts were misspent, and if business travel is ever coming back. -
Sexual Harassment Is Pervasive in the Restaurant Industry. Here's What Needs to Change
Sales & Marketing Digital ArticleNo U.S. industry has more sexual harassment claims filed. -
The Hazards of Hounding
Motivating people Magazine ArticleCompanies aggressively offer discounts, introductory coupons, and other incentives to lure new customers—and, often, those prospects oblige by making an initial purchase. But my research in the financial services, fast food, and automotive sales and service industries shows how these tactics can backfire. In one study, involving 300 new customers of a bank, 71% of […] -
Priceline's CEO on Creating an In-house Multilingual Customer Service Operation
Leadership & Managing People Magazine ArticleToday, the author writes, business can be conducted in English almost anywhere in the developed world, possibly excepting Japan. But when you build or... -
Everyone Says They Listen to Their Customers—Here’s How to Really Do It
Customer service Digital ArticleLessons from a luxury hotel chain. -
How Service Companies Can Earn Customer Trust and Keep It
Sales & Marketing Digital ArticleUnited broke six important rules. -
Marketing Malpractice: The Cause and the Cure
Finance and investing Magazine ArticleMarketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions. They should find out, instead, what jobs consumers need to get done. Those jobs will point the way to purposeful products—and genuine innovation. -
Life’s Work: An Interview with Alain Ducasse
Cross-cultural management Magazine ArticlePhotography: Eric Leleu Alain Ducasse learned to love food on his parents’ farm. He received his first three-star Michelin rating—for Le Louis XV, in Monaco—when he was just 33 and now runs an empire of more than 20 restaurants (with a collective 19 Michelin stars) in cities from Tokyo to Las Vegas. Interviewed by Patrice […] -
Capitalizing on Capabilities
Corporate strategy Magazine ArticleAssets like leadership, talent, and speed are what produce superior market value. A capabilities audit can show you how you measure up—and how to build on your intangible strengths. -
Crucible: Losing the Top Job—and Winning It Back
Entrepreneurship Magazine ArticleWhen Michael Mack was fired from the company he’d built, he was devastated. It would end up being the best thing that could have happened to him.
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FJ Management Inc.
Leadership & Managing People Case Study8.95View Details In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company's strategic... -
The Coronavirus (COVID-19) Pandemic and the Global Economy (B)
Global Business Case Study5.00View Details By December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million... -
Airbnb in Amsterdam (B)
Innovation & Entrepreneurship Case Study5.00View Details In December 2014, the City of Amsterdam and Airbnb announced an MOU to promote responsible home-sharing and to simplify the payment of tourist tax for... -
Cunard Line Ltd.: Managing Integrated Marketing Communications
Sales & Marketing Case Study8.95View Details Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One... -
Singapore's 'Crazy Rich Asians' Experience of City Branding
Sales & Marketing Case Study8.95View Details Tourism has been an important economic pillar for Singapore for decades, contributing 4% to Singapore's Gross Domestic Product (GDP). While Singapore... -
VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups
Innovation & Entrepreneurship Case Study6.95View Details Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday,... -
HNA Group: Global Excellence with Chinese Characteristics (C)
Global Business Case Study5.00View Details July 2017 was supposed to be a triumphant month for HNA Group. The latest Fortune Global 500 list showed the company had again skyrocketed in its ranking... -
Booking.com
Technology & Operations Case Study8.95View Details The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart... -
Ocean Park Corporation: Transitioning from Park to Resort
Strategy & Execution Case Study8.95View Details The case is based on Ocean Park Corporation (OPC), which manages Ocean Park Hong Kong (OP), the 12th most popular theme park in the world in 2013. Known... -
Carnival Cruise Lines
Strategy & Execution Case Study8.95View Details Highlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects... -
MedVal Ventures
Leadership & Managing People Case Study8.95View Details Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from... -
JetBlue and Gladly: Omnichannel Customer Service
Innovation & Entrepreneurship Case Study8.95View Details Facing increased customer service scrutiny in the airline industry, JetBlue, in August 2017, announced a partnership with Gladly, a relatively new entrant... -
Crystal Lagoons: Fernando Fischmann's Journey to Invent the Perfect Lagoon
Innovation & Entrepreneurship Case Study8.95View Details Crystal Lagoons has developed a pioneering, innovative, and environmentally sustainable technology that has been patented worldwide, which allows crystal... -
Budgetplaces.com (B)
Innovation & Entrepreneurship Case Study5.00View Details Supplement to case LBS124. This is part of a case series. John Erceg was in a quandary. It was a sunny spring day in Barcelona in April 2010, and he'd... -
Posada Amazonas
Leadership & Managing People Case Study8.95View Details Describes the story of Posada Amazonas, a tourist lodge in the Peruvian jungle, which resulted from a collaboration agreement between the native community... -
Huella Online Travel: Gaining Market Insight into Hong Kong Consumers
Sales & Marketing Case Study8.95View Details In April 2007, Huella Online Travel Ltd, a Malaysian-based online travel portal targeting Asia, including Greater China, announced its results for the... -
Liyu Ethiopia Tours: Growth and Expansion Options
Innovation & Entrepreneurship Case Study8.95View Details In late May 2014, the founder of Liyu Ethiopia Tours was considering his options to grow the company. The small but reputable tour company had become... -
Succession at Buchanan Transport
Leadership & Managing People Case Study8.95View Details The case relates the history of an Australian family transport firm from its foundation, through its expansion and diversification into agriculture and... -
Wilderness Safaris: Impact Investing and Ecotourism Conservation in Africa
Leadership & Managing People Case Study8.95View Details In 2018 the majority ownership of publicly owned Wilderness Safaris, the leading high-end ecotourism company in Africa with safari operations in eight... -
Hurtigruten: Sailing into Warm Water?
Strategy & Execution Case Study8.95View Details As this case opens in 2019, CEO Daniel Skjeldam and his team have successfully reinvigorated Hurtigruten, a storied but struggling Norwegian ferry and...
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The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
FJ Management Inc.
Leadership & Managing People Case Study8.95View Details In late 2015, Crystal Call Maggelet, president and CEO of FJ Management, is working with her investment committee to help set the company's strategic... -
Blue Oceans in Outer Space
Global Business Magazine ArticleThe void beyond Earth has become an exciting frontier for entrepreneurial ventures. SpaceX, Blue Origin, and scads of other companies are pursuing commercial... -
Going Places: The Buy-out of Amadeus Global Travel Distribution, Teaching Note
Innovation & Entrepreneurship Digital ArticleTeaching Note for IN1214. -
Shopify or Amazon, that is the question, Teaching Note
Management Digital ArticleTeaching Note for Case IM1305 -
The Coronavirus (COVID-19) Pandemic and the Global Economy (B)
Global Business Case Study5.00View Details By December 2020, the COVID-19 pandemic had swept across the globe, creating widespread disruption in all aspects of everyday life. Almost 90 million... -
The Health Risks of Business Travel
Health and behavioral science Digital ArticleIn some cases, they’re worth it. -
Innovate at Your Own Risk: Deborah Wince-Smith on Competitiveness
Emerging markets Magazine ArticleThe U.S. may be the world’s leading innovator, but it won’t be for long if investors, regulators, and the legal establishment continue to penalize companies for risk taking, says Deborah Wince-Smith, president of the Council on Competitiveness. Recently, the council’s National Innovation Initiative, a leadership network of CEOs and university presidents, released a report in […] -
Bali Hai Cruises: Creating Business Success in Indonesia, Teaching Note
Innovation & Entrepreneurship Digital ArticleTeaching note for case W17562. -
Airbnb in Amsterdam (B)
Innovation & Entrepreneurship Case Study5.00View Details In December 2014, the City of Amsterdam and Airbnb announced an MOU to promote responsible home-sharing and to simplify the payment of tourist tax for...