Trying to predict what the future will look like is doomed to fail. Yet this is what most executives do when they strategize. They — we — do this because we have been trained and educated to use trends and statistics to predict what is likely to happen and prepare accordingly. As a result, companies struggle to react to changes in their environments when they should be shaping them proactively. This is an issue for executives around the globe whose strategizing, anchored in the past, misses out on important opportunities to envision, and design, possible futures.
Using Fiction to Find Your Strategy
Immersing yourself in possible futures allows you to be creative and open to unexpected possibilities.
June 14, 2022
Summary.
By force of habit, most executives tune down their imagination when strategizing. This is counterproductive, the authors argue. Instead, they offer an alternative: Design fiction. A design technique that immerses executives and employees deeply in various possible futures, it uses artifacts such as short movies, fictitious newspaper articles and imaginary commercials to generate transformation roadmaps. Rooted in the future but helping to act in the present, design fiction results in concrete actions taken to adjust companies’ visions, strategies, and activities to create a better future.
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New!
HBR Learning
Strategy Planning and Execution Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.