Web-based technologies

New survey data from Coursera.

A better alternative to branded content

Not so long ago, companies were reinvented by teams. Communities of practice may reinvent them yet again—if managers learn to cultivate these fertile organizational forms without destroying them.

Six trends that will define the next year, according to McKinsey experts.

A series of studies identified three factors that lead people down the media consumption rabbit hole.

A framework to ensure your digital investments are driven by strategic objectives.

Lessons from China’s innovative digital giant

Track and schedule your usage.

Don’t get left behind while competitors continue to invest in virtual environments.

Even as companies devote increasing shares of their marketing budgets to paying social media influencers to tout their products, researchers know little...

Yes, it's awkward, but you should still do it.

It’s not often that the conventional wisdom in business gets turned on its head not once but twice in a month’s time. But Rupert Murdoch’s recent statements, following News Corps’ acquisition of Dow-Jones, that he intends to keep the Wall Street Journal’s website a subscription service certainly qualifies. Until earlier this year, the pundits of […]

Today’s multiplayer online games are large, complex, constantly evolving social systems. Their perpetual newness is what makes them enticing to players. Each generation of games begets Browse the entire HBR List.Listen to the podcast.Take the poll. a new generation of participants who develop what we call the gamer disposition. It’s exactly the disposition you should […]

The Internet promises to give marketing the same boost in productivity that new operational strategies have given to manufacturing.

Using principles from cognitive science.

Everyone has less acute hearing as we grow older. Include eBay in this group as well. New eBay chief John Donahoe has recently done several things to decrease his maturing company’s ability to listen to its customers. In doing so, he has put the company on a path toward a more “traditional” e-retailer at the […]

A second generation of electronic commerce is emerging, one that will be shaped more by strategy than by experimentation. The battle for competitive advantage will be waged along three dimensions: reach, affiliation, and richness.

New technologies can be dazzling. But do they represent the future of retailing? Have the fundamentals really changed?

Many CMOs see their digital future, but still struggle to make the case across the executive ranks.

The proponents of 2.0 thinking on user-generated content, be they fans of Web 2.0, Enterprise 2.0, Health 2.0, or Rhubarb 2.0, would have us believe that...