One of the hardest places to get capital to commercialize a great growth idea is within corporate america. Startups can tap the venture capital market. Corporations can go to the general capital markets by issuing stocks or bonds. But let’s say you are a general manager or director/VP level of a business unit or brand within a corporation. Your options for funding a corporate idea are very narrow — basically, you have to go through the often bureaucratic and political process of getting a budget from the managers above you. Many great commercial ideas never blossom because they get choked out by internal politics, risk avoidance, shorter payback horizons, or perceived lack of capabilities.