People are often highly motivated to avoid threats. If you are walking down a dark, isolated city street, you are vigilant for unexpected sights and sounds and probably pick up the pace to get back to a populated area as quickly as possible. If you step into the street and see a bus bearing down on you, you jump back. If a large unfamiliar dog is growling outside your front door, you stay inside.
Why People Aren’t Motivated to Address Climate Change
Whether it’s an unfamiliar dog growling outside your front door or a bus bearing down the street toward you, we are often motivated to avoid threats. Why is climate change so different? The recent United Nations report detailed that we will face serious consequences in the next 25 years if the nations of the world do not drastically act to reduce climate change now. There are many reasons that it’s difficult to motivate people to address climate change. It represents a trade-off between short-term and long-term benefits; it’s a nonlinear problem; the effects of climate change are distant from most people; and the future is always more uncertain than the present. However, there are ways to motivate yourself about the dire consequences: Bring the future mentally closer to yourself, confront the uncertainty head-on, and initiate a serious discussion about values among your peers.