Idea in Brief
The Challenge
The average U.S. household contains reusable goods worth roughly $4,500. Collectively, that’s a significant trove of trapped value—and an opportunity for companies that can access it.
The Context
The resale market is expanding dramatically. According to one estimate, the U.S. market is already approaching $175 billion, fueled in large part by Gen Z consumers and a growing interest in sustainability.
The Way Forward
Companies entering the resale market need to devise friction-free processes for consumers, consider working with third-party platforms, target Gen Z consumers, develop brand-loyalty initiatives, and build portfolios that integrate new and used merchandise.