Idea in Brief
The Opportunity
AI has the power to gather, analyze, and use enormous volumes of individual customer data to tailor the customer journey at every touch point.
The Challenge
Many companies avoid AI projects entirely because they believe that extracting value from AI solutions requires developing complicated technology first.
The Solution
Companies can use open-source AI tools and data from third-party providers while continually experimenting, learning, importing fresh data, and refining customer journeys.