Advertising

Behind Nike's catchy slogans and flashy TV commercials is the vision of founder, chairman, and CEO Phil Knight. Knight has taken Nike from a small-time...

Your strategy should be driven by relationship-building - not shiny new tech.

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and […]

As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.

Social media companies couldn't exist in their current form without content moderation. But while these jobs are essential, they're often low-paid, emotionally...

Your choice of typeface tells customers whether your brand is attractive, innovative, dishonest, or unpleasant.

Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on...

It does not take a genius to work out that ads for strollers are likely to be wasted on parents with older children or that you shouldn't put a Starbucks...

Areas with more ad spending were less likely to punish BP at the pump.

We live in a media-saturated world, where consumers are drowning in irrelevant messages delivered from the web, TV, radio, print, outdoor displays, and...

Finance is facing the same challenges that have upended industries like television.

New research shows that comparative ads and "Ours is the best!" product positioning can backfire, because they activate something known as the maximizing...

Over the last decade, power in the retailing of packaged goods has shifted from manufacturers to wholesalers and sellers. One result has been an increase...

Five lessons from companies leaning into the creator economy.

Focus on products, narrative, pop culture, and customer needs.

Advertising is an investment which generates sales revenue over time. The duration and amount of the revenue depends on the loyalty of customers, the...

Our bodies may sense what kind of content people will share.

Social sentiment analysis has its limits.

Instead of individual products.

Researchers found they can effectively recreate the sensory experience of in-store shopping.