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The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
The Four Things a Service Business Must Get Right
Customer service Magazine ArticleExtensive study of the world’s best service companies reveals the principles on which they’re built. -
Stop Trying to Delight Your Customers
Sales & Marketing Magazine ArticleThe notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study... -
Quality Is More Than Making a Good Product
Customer service Magazine ArticleCorporate executives and consumers have in recent years adopted divergent views of product quality. Several recent surveys indicate how wide the quality perception gap is: Three out of five chief executives of the country’s largest 1,300 companies said in a 1981 survey that quality is improving; only 13% said it is declining.1 Yet 49% of […] -
The Value of Keeping the Right Customers
Marketing Digital ArticleA refresher on customer churn rate. -
Do Rewards Really Create Loyalty?
Sales & Marketing Magazine ArticleAlthough reviled in the business press as short-term fads, rewards programs are gaining popularity. Rewards can and do build customer loyalty. Unfortunately,... -
Using Technology to Create a Better Customer Experience
Sales & Marketing Digital ArticleYour strategy should be driven by relationship-building - not shiny new tech. -
Net Promoter 3.0
Sales & Marketing Magazine ArticleSince its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant... -
How to Apologize to a Customer When Something Goes Wrong
Business communication Digital ArticleA thoughtful message can make the difference between a lost customer and a loyal one. -
10 Ways to Boost Customer Satisfaction
Sales & Marketing Digital ArticleTakeaways from an analysis of millions of consumer data points. -
Know What Your Customers Want Before They Do
Strategy & Execution Magazine ArticleShoppers once relied on familiar salespeople to help them find exactly what they wanted--and sometimes to suggest additional items they hadn't even thought... -
Encouraging Good Behavior from Your Customers
Sales & Marketing Big IdeaMost companies plan how they manage employees, but how many consider how to manage their customers? Given how important customer-employee relationships... -
Where Does the Customer Fit in a Service Operation?
Organizational restructuring Magazine ArticleWhile management skills can improve service systems, a manager is better off if he or she first has a clear understanding of the operating characteristics that set one service system apart from another. This author offers one view of services, which, if followed, results in a “rational approach to the rationalization” of services. His view, […] -
Fear and Stress on the Job
Leadership & Managing People Big IdeaFrontline managers who spoke to HBR about the incivility that they and their employees face in the workplace outlined three key strategies to support... -
What Stores Can Teach Companies
Your experience as a customer in retail stores can teach you valuable business lessons to apply to your own organization. -
How Comcast Sets Its Customer Service Reps Up to Fail
Sales & Marketing Digital ArticleAnd why it's "reprehensible," for both employees and customers. -
Lessons in the Service Sector
Technology & Operations Magazine ArticleThe Hartford Steam Boiler Inspection and Insurance Co. (HSB) dominates the market segment in which it operates. Its success comes largely from the company's... -
Creating a Patient-Centered Clinical Experience
Sales & Marketing Digital ArticleHospitals should start by taking a page out of the hospitality playbook. -
Free Your Frontline Workers to Innovate
Innovation Digital ArticleNot long ago, I visited a Trader Joe’s in Boston’s Back Bay. As I went to pay for my goods, I found a seemingly endless line for the cash registers. Well over 40 people were waiting to check out. It was “rush hour,” so perhaps I had no right to be surprised. But startled I […] -
Competing on the Eight Dimensions of Quality
Technology & Operations Magazine ArticleTraditional programs of quality control in the United States have emphasized mainly defensive actions--preventing defects--and even these programs have...
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BAT Case: Putting Tech Support on the Fast Track
Technology & Operations Case Study8.95View Details Bruce-Alfred Technologies (BAT) has built a successful business selling packaged software. Its marketing has long promised free technical support to all... -
Ritz-Carlton: Using Information Systems to Better Serve the Customer
Technology & Operations Case Study8.95View Details Explores the interface of an information system that keeps track of guests and their preferences, and the people systems that deliver multiple services... -
Taking Charge: Rose Washington and Spofford Juvenile Detention Center
Leadership & Managing People Case Study8.95View Details The latest in a long string of directors of New York City's toughest juvenile detention facility confronts a staff which is both demoralized and resentful... -
Zappos.com 2009: Clothing, Customer Service, and Company Culture (MM)
Sales & Marketing Tool25.00View Details On July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19... -
H-E-B Own Brands
Sales & Marketing Case Study15.05View Details H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts... -
CVS, Jon Roberts and Josh Flum, Video
Technology & Operations Case Study150.00View Details An abstract is not available for this product. -
Michelin Group: Embracing Culture While Adapting to Change
Leadership & Managing People Case Study8.95View Details SM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently... -
Manila Water Company
Strategy & Execution Case Study8.95View Details In 1997, the Philippines government privatized its water utility in the metropolitan Manila area. The East Zone concession was won by Manila Water Company... -
Tiffany & Co.
Technology & Operations Case Study8.95View Details Tiffany & Co., a purveyor of high-end merchandise and exclusive service, has recently expanded to wealthy suburban areas where its ideal customers are... -
Kinko's
Sales & Marketing Case Study8.95View Details Over the decades, Kinko's had forged a deep emotional bond with consumers by easing their anxiety and helping them solve pressing document processing... -
Building Brand Community on the Harley-Davidson Posse Ride
Sales & Marketing Case Study15.05View Details The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious... -
Building Brand Community on the Harley-Davidson Posse Ride, Video
Sales & Marketing Case Study150.00View Details Contains an ethnographic account of the 10-day, 2,300 mile Border to Border Posse Ride. Allows the viewer to experience the Posse Ride through the eyes... -
Harvard ManageMentor: Customer Focus
Strategy & Execution Tool25.00View Details In this course, students will learn how to use customer knowledge to deliver value and ultimately boost profitability. They will discover how to build... -
Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)
Leadership & Managing People Case Study6.95View Details Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France,... -
Interview with Christine Day--Starbucks, Video
Sales & Marketing Case Study150.00View Details Interview with case protagonist, Starbucks' chief administrative officer. -
Reshaping the Book Industry or Back to Basics? (A) The Case of 'France Loisirs'
Strategy & Execution Case Study8.95View Details The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit... -
Xerox Corp.: The Customer Satisfaction Program, Video
Sales & Marketing Case Study150.00View Details Contains five commercials (advertisements) used by Xerox. Two of the commercials pertain to the customer satisfaction program and the other three are... -
Federal Express: The Money Back Guarantee (B)
Technology & Operations Case Study5.00View Details See (A) case. -
Business Models and Fashion Models: Covetella Plans for Growth
Innovation & Entrepreneurship Case Study8.95View Details Apparel entrepreneur Carol Chen used several dozen high-end dresses from her pageant days to start a fashion rental company in Singapore, inspired by... -
Too Long for Comfort: Tackling Consultation Wait Time at a Hospital Emergency Department
Leadership & Managing People Case Study8.95View Details In early 2019, Alan Jay, an executive in the Quality, Safety and Risk Management (QSRM) department of Gloria Hospital, a full-service hospital that specialised...
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The Ordinary Heroes of the Taj
Organizational culture Magazine ArticleHow an Indian hotel chain’s organizational culture nurtured employees who were willing to risk their lives to save their guests -
The Four Things a Service Business Must Get Right
Customer service Magazine ArticleExtensive study of the world’s best service companies reveals the principles on which they’re built. -
Stop Trying to Delight Your Customers
Sales & Marketing Magazine ArticleThe notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it. But a study... -
Quality Is More Than Making a Good Product
Customer service Magazine ArticleCorporate executives and consumers have in recent years adopted divergent views of product quality. Several recent surveys indicate how wide the quality perception gap is: Three out of five chief executives of the country’s largest 1,300 companies said in a 1981 survey that quality is improving; only 13% said it is declining.1 Yet 49% of […] -
The Value of Keeping the Right Customers
Marketing Digital ArticleA refresher on customer churn rate. -
Do Rewards Really Create Loyalty?
Sales & Marketing Magazine ArticleAlthough reviled in the business press as short-term fads, rewards programs are gaining popularity. Rewards can and do build customer loyalty. Unfortunately,... -
Using Technology to Create a Better Customer Experience
Sales & Marketing Digital ArticleYour strategy should be driven by relationship-building - not shiny new tech. -
Net Promoter 3.0
Sales & Marketing Magazine ArticleSince its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant... -
How to Apologize to a Customer When Something Goes Wrong
Business communication Digital ArticleA thoughtful message can make the difference between a lost customer and a loyal one. -
10 Ways to Boost Customer Satisfaction
Sales & Marketing Digital ArticleTakeaways from an analysis of millions of consumer data points.