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How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
You've Been Called Out for a Microaggression. What Do You Do?
Leadership & Managing People Digital ArticleFirst, don't make it about you. -
How to Market in a Downturn
Sales & Marketing Magazine ArticleBecause no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say... -
What an Effective Client-Referral Strategy Looks Like
Sales & Marketing Digital ArticleThree guidelines for marketers. -
Working from Home While Black
Leadership & Managing People Digital Article"Professionalism" is coded - even on Zoom. -
Will Wall Street Be Able to Earn the Trust of Younger Investors?
Innovation & Leadership Digital ArticleFinance is facing the same challenges that have upended industries like television. -
How U.S. Companies Can Support Employees of Color Through the Pandemic
Leadership & Managing People Digital ArticleThough we're all in this together, we're not all in the same boat. -
Employee Demographics Don't Have to Be at Odds with Employees' Identities
Sales & Marketing Digital ArticleIt's time for organizations to rethink how they categorize race, gender, and ethnicity. -
Innovate Your Business Model
Multinational companies can be successful expanding into emerging markets-- but they need to structure their buiness models right. Keep costs down to... -
New Research Shows How Employees Feel When Their Requests for Raises Are Denied
Organizational Development Digital ArticleIf you can't say yes to a raise, you at least have to be able to say why. -
3 Ways to Make Less Biased Decisions
Organizational Development Digital ArticleAwareness isn't enough. -
When a Brand Stands up for Racial Justice, Do People Buy It?
Sales & Marketing Digital ArticleA framework to understand how your company's actions are perceived. -
Moving Beyond Diversity Toward Racial Equity
Leadership & Managing People Digital ArticleThree actions to take today - and every day. -
How Companies in Emerging Markets Break Out
Global Business VideoKrishna Palepu, Harvard Business School dean, explains how multinationals and local companies can win in emerging markets. -
Are You Biased Against That Coworker You Don't Like?
Leadership & Managing People Digital ArticleOur perceptions of people aren't always justified. -
Your Messaging to Older Audiences Is Outdated
Leadership & Managing People Digital ArticleDon't let stereotypes or condescending assumptions alienate the people you're trying to reach. -
Case of the Profitless PC (HBR Case Study and Commentary)
Sales & Marketing Magazine ArticleThis fictitious case written by Andy Blackburn, a Boston Consulting Group vice president based in San Francisco, explores the question of how PC companies... -
Quest for Customer Focus (HBR OnPoint Enhanced Edition)
Sales & Marketing Magazine ArticleCompanies have poured enormous amounts of money into customer relationship management, but in many cases the investment hasn't really paid off. That's... -
Should You Take Your Brand to Where the Action Is?
Sales & Marketing Magazine ArticleWhen markets turn hostile, it's no surprise that managers are tempted to extend their brands vertically--that is, to take their brands into a seemingly... -
Do You Have "Advantage Blindness"?
Organizational Development Digital ArticleIt's never easy to get to the top, but for some people, it's easier than for others.
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Parker House (B)
Technology & Operations Case Study5.00View Details The management of Boston's historic Parker House, owned by Dunfey Hotels, has received a request from a tour wholesaler to book a large number of rooms... -
Marketing at The Vanguard Group
Sales & Marketing Case Study8.95View Details Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization... -
Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore
Global Business Case Study8.95View Details In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional... -
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
Management Case Study8.95View Details In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global... -
Benetton: The "United Colors" Communications Campaigns
Sales & Marketing Case Study8.95View Details Describes and examines from its inception Benetton's long-running and increasingly controversial image advertising campaign. Initiated in 1985, the highly... -
American Airlines' Value Pricing (B)
Sales & Marketing Case Study5.00View Details Supplements the (A) case. -
Burberry
Sales & Marketing Case Study15.05View Details In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering... -
American Airlines' Value Pricing (C)
Sales & Marketing Case Study5.00View Details Designed as a follow-up to American Airlines' Value Pricing (A). -
Paytm: Facing a Targeting Dilemma in a Competitive Market
Leadership & Managing People Case Study8.95View Details Paytm was India's first digital wallet service provider. It revolutionized the country's digital payments landscape, but it was slow to adopt Unified... -
American Airlines' Value Pricing (A)
Sales & Marketing Case Study8.95View Details In April 1992, American Airlines launched "Value Pricing" -- a radical simplification of the complex pricing structure that had evolved over more than... -
Careem: MENA Ride-hailing Leader Strategizes Future Growth as an Uber Subsidiary
Strategy & Execution Case Study8.95View Details This case examines the unique challenges faced by ridesharing company Careem as a business operating in the Middle East and North Africa (MENA) region.... -
Gallardo's Goes to Mexico
Sales & Marketing Case Study8.95View Details The theories of market segmentation and brand building in Chapter 3, What Products Will Customers Want to Buy? in The Innovator's Solution by Clayton... -
Motorcowboy: Getting a Foot in the Door (C)
Sales & Marketing Case Study5.00View Details This third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's... -
PV Technologies, Inc.: Were They Asleep at the Switch?
Sales & Marketing Case Study8.95View Details PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating... -
Harper Chemical Co., Inc., Addendum
Sales & Marketing Case Study5.00View Details Provides additional quantitative exhibits, including a pro forma income statement and break-even calculations for the operation and makes assumptions... -
ANA (B)
Sales & Marketing Case Study5.00View Details All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the... -
Under Armour's Willful Digital Moves
Sales & Marketing Case Study8.95View Details In 2013, Under Armour had $2.3 billion in sales yet only $500 million came from its women's apparel, and the company was ready to expand into the female... -
Marble Slab Creamery: A Grand Occasion
Sales & Marketing Case Study8.95View Details The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta,... -
HubSpot: Inbound Marketing and Web 2.0
Sales & Marketing Case Study8.95View Details The case 'HubSpot: Inbound Marketing and Web 2.0' introduces the concept of inbound marketing, pulling customer prospects toward a business through the... -
The Fashion Channel
Sales & Marketing Case Study8.95View Details The new Senior Vice President of Marketing for The Fashion Channel (TFC), a cable television network dedicated to round-the-clock, fashion-oriented programming,...
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How Brands Can Follow Through on the Values They're Selling
Leadership & Managing People Digital ArticleA roadmap for effective advocacy. -
You've Been Called Out for a Microaggression. What Do You Do?
Leadership & Managing People Digital ArticleFirst, don't make it about you. -
How to Market in a Downturn
Sales & Marketing Magazine ArticleBecause no two recessions are exactly alike, marketers find themselves in poorly charted waters every time one occurs. But guidance is available, say... -
Parker House (B)
Technology & Operations Case Study5.00View Details The management of Boston's historic Parker House, owned by Dunfey Hotels, has received a request from a tour wholesaler to book a large number of rooms... -
Marketing at The Vanguard Group
Sales & Marketing Case Study8.95View Details Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization... -
Schneider Electric: Optimising Business Opportunities from its Regional HQ in Singapore
Global Business Case Study8.95View Details In November 2019, Tommy Leong, Zone President, East Asia & Japan (EAJ), of Schneider Electric, a French multinational corporation (MNC), hosted regional... -
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
Management Case Study8.95View Details In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global... -
Benetton: The "United Colors" Communications Campaigns
Sales & Marketing Case Study8.95View Details Describes and examines from its inception Benetton's long-running and increasingly controversial image advertising campaign. Initiated in 1985, the highly... -
Keroche (A) - (F), PowerPoint Supplement
Strategy & Execution Digital ArticlePowerPoint supplements to Keroche (A) - (F) cases: 720390, 720391, 720392, 720393, 720394, and 720395. -
American Airlines' Value Pricing (B)
Sales & Marketing Case Study5.00View Details Supplements the (A) case.
