Behavioral economics

Set in India's most populous state, Uttar Pradesh, this case explores the complexity of addressing maternal and child health and care delivery by looking...

The case is based on an actual challenge faced by Christie's Hong Kong, the Hong Kong subsidiary of the renowned auction house. For its biannual auctions,...

When a consumer purchases an item, the presumption is that the benefit obtained from it exceeds the price paid-we can think of this difference as the...

The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B...

American democratic capitalism is in danger. How can we save it? For its first two hundred years, the American economy exhibited truly impressive performance....

Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective...

Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective...

The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees....

Supplement to case SMU117. Part B of this case series takes place in December 2008, a little more than a year following the events of part A. Although...

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and...

Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective...

Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions...

This case describes the situation of Tesla, Inc. (Tesla), in mid-2019. Tesla had just successfully launched the more affordable Model 3, but sales of...

The uncertainty and complexity of most business environments make successful management a difficult art. Frequently, bright, experienced, well-educated...

From nearly bankrupt to a franchised chain of 150+ clinics and growing, PetWellClinic: Shifting from a Red to a Blue Ocean shows the use of blue ocean...

In 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding...

The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977....

Each team is composed of representatives from its country's Ministries of Foreign Relations, War, and Finance-each of which has a different perspective...

This case explores how Kerala, India developed a reputation for exemplary health outcomes despite low per capita income. After providing historical background,...

The three-part case study "Mr. KLM" recounts the story of the world's deadliest plane accident: the crash of two Boeing 747 aircraft at Tenerife in 1977....

Everybody wins with this program.

This package begins with "What the West Gets Wrong About China," by Rana Mitter and Elsbeth Johnson, which discusses three fundamental misconceptions:...

Set in India's most populous state, Uttar Pradesh, this case explores the complexity of addressing maternal and child health and care delivery by looking...

These tools often benefit companies at the expense of workers - but there's a better way.

Three guidelines for marketers.

Teaching Note for TCG215.

Teaching note for case GHD039.

From the seismic impact of millennials on the market to the rise of Trump and the first article about FOMO, Ben Schreckinger has written about the intersection...

Teacher's Package for Bamara Border Dispute.

Vana Koutsomitis is in the business of relationships, and she knows that "fun" brings people together the best. She's the CEO of DatePlay, where romantic...