Competitive strategy

Price wars are a fact of life, whether we're talking about the fast-paced world of knowledge products, the marketing of Internet appliances, or the staid,...

Today's dynamic markets and technologies have called into question the sustainability of competitive advantage. Under pressure to improve productivity,...

For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which...

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.

Most executives believe that competing through business models is critical for success, but few have come to grips with how best to do so. One common...

In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years...

How some large companies infuse their planning process with new entrepreneurial vigor, maintaining market leadership over the long haul.

An interview with the former head of British Cycling.

The capitalist system is under siege. Recently business has been criticized as a major cause of social, environmental, and economic problems. Companies...

It’s the only way to make sound trade-off decisions and choose the right practices.

The key is to balance offense and defense.

First answer two questions; then explore four paths.

Companies may want to shift a brand's position--to exploit less crowded territory, for example, or grow sales. Companies have long used perceptual mapping...

A four-year, ten-nation study of the patterns of competitive success in leading countries concludes that companies achieve competitive advantage through...

Traditional approaches to strategy assume that the world is relatively stable and predictable. But globalization, new technologies, and greater transparency...

With the help of technology, companies today sweep up huge amounts of customer data. But they tend to be opaque about the information they collect and...

Many factors determine the nature of competition, including not only rivals, but also the economics of particular industries, new entrants, the bargaining...

Here's how to build one.

People throughout your organization are energetically pursuing the new. But does all that activity add up to a strategy?

Scale now trumps differentiation.